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A critical part of on-page SEO, technical SEO involves making a series of technical improvements to your website that help search engines crawl, understand, and rank your website.
Technical SEO is all about making your website search engine-friendly. By search engine friendly, we mean mobile-friendliness, fast load times, user-friendliness, functional and accurate links, and everything in between.
Creating content for your site visitors is great, but if the platform it’s posted takes forever to load or is riddled with technical errors, then your content will likely never be discovered. That’s a waste of great content, not to mention that your site won’t rank for the desired keywords and the traffic you worked so hard for will go elsewhere.
Technical SEO is a broad and exciting field, but the main goal across all its subcategories remains the same: to grow your organic traffic and perform your competition.
At Envoca Search Marketing, we know that every business is unique, so we offer four technical SEO packages based on the size of your website and complexity of the issues to be resolved. Starting with technical site audit we can work with your business to remove obstacles to ranking and make your site more search engine friendly and higher-performing.
What may seem like technical terminology to you means a lot to search engines. The structured data markup that’s added to your HTML helps Google and other search engines understand and process your content reliably. Here, we utilize Google’s Structured Data Testing Tool to analyze your markup and pinpoint any issues.
What may seem like technical terminology to you means a lot to search engines. The structured data markup that’s added to your HTML helps Google and other search engines understand and process your content reliably. Here, we utilize Google’s Structured Data Testing Tool to analyze your markup and pinpoint any issues.
No one wants to…wait for a…slow…loading…website.
If your website load time is anything above 3 seconds, you’re losing out on a lot of traffic and clicks. A speed tune-up is exactly what you need to improve your search performance. Google is known for rewarding websites that load fast, particularly on mobile (AMP).
Let our team run a speed test on your site to get the ball rolling. We’ll report back our findings and recommended steps to attain optimum performance.
When you migrate to a new site, there’s plenty of chances for things to go haywire. To prevent your site launch from being a total disaster, our technical SEO team will provide you with elaborate project specifications, clear pre-migration guidelines, and post-launch site support.
We can’t emphasize this enough—none of your site visitors likes staring at a big, intimidating wall of text. Neither does Google. Images are crucial for breaking down text, making it readable and visually appealing.
The flipside of using images is that they take considerably longer to load compared to text. That’s where we come in. Our SEO experts will take your images and optimize them for your users and Google’s satisfaction.
At Envoca Search Marketing, we know that every business is unique, so we offer four technical SEO packages based on the size of your website and complexity of the issues to be resolved. Starting with technical site audit we can work with your business to remove obstacles to ranking and make your site more search engine friendly and higher-performing.
The web is awash with great websites. For you to succeed in this overly-competitive space, strong technical SEO is no longer a “nice-to-have” feature. Now more than ever, it’s an absolute must-have.
Technical SEO is important because it underpins your entire organic search strategy.
The individual benefits of technical SEO include (but are not necessarily limited to):
- ● Boosting your site's ranking in organic search results
- ● Making sure you design your website with every device in mind
- ● Increasing your content's reach across all channels
- ● Creating a robust site structure for search engines and consumers to read and navigate
- ● Maximizing your site's speed and usability
- ● Ensuring you only put out original, relevant, keyword-optimized content
- ● Offering a better on-site customer experience
- ● Making your site more secure
To sum it up, without an effective technical SEO strategy, greater visibility, more leads, and a steady revenue stream will forever remain elusive. The good news is, we can help.
We’ll run an exhaustive SEO audit on your website to uncover, isolate, and remedy issues that jeopardize your technical SEO strategy.
Diving deep into your website’s technical profile, our audits typically cover a host of vital checkpoints such as (but not limited to):
- Crawl analysis
- txt
- Mobile performance
- XML sitemap
- Internal link structure
- Crawl errors
- Duplicate content
- Analytics
- Accessibility
- Page speed
- Image optimization
The end result of it all will be a flawless, higher-ranking website that guarantees a steady flow of organic traffic and quality leads. More leads mean more customers coming your way, and you deserve no less.
Is your website technical SEO up to date? If you’re not sure, then it’s best to be safe than sorry. Our team would be more than happy to run an audit on your site to ensure everything is working as it should.
Technical SEO can be one of the most exciting and creative elements of on-page SEO—one that, if done right, can unleash the true potential of a website.
Our technical SEO specialists have helped countless clients optimize the infrastructure of their website to boost organic traffic, ramp up sales, and attain the ROI they deserve. You could be next.
It all starts with an extensive technical SEO audit. Contact us to get started.