Blue Pools Cleaning & Maintenance
Increased Market Share
SEO Strategy
The owners had been using Angie’s List as their sole channel for capturing leads.
Over time, the cost of purchasing leads increased and profitability decreased. They came to us wanting a comprehensive marketing strategy to diversify their channels, reach more geographic areas, increase quality leads, and decrease the cost per lead.
Over time, the cost of purchasing leads increased and profitability decreased. They came to us wanting a comprehensive marketing strategy to diversify their channels, reach more geographic areas, increase quality leads, and decrease the cost per lead.
Increased Market Share
SEO Strategy
Reputation Management
When we first sat down with this company’s owner, the company had an online review score of 3.1. We implemented a strategy to drive loyal customers to leave reviews of their positive experience. In addition, an audit revealed that several of the 1-star reviews were against Google’s and Yelp’s review policies. We were able to petition and have these reviews removed. Within six months of retaining us, the company’s review score reached 4.6.
Search Optimization
In addition to issues with reputation, the company was not ranking well in local search results. We redesigned the company website and through on-page optimization, improvements to location pages, external linking, and technical updates, we built authority for the website. Within just a few months the site was on page one in search results for many targeted keywords.
Channel Diversification
In addition to developing channels within local maps and first-page google results, we did a competitor analysis and created a plan to offer services at competitive pricing. We worked with the company to build profiles and generate traffic through sites where similar companies were listed, such as Groupon and Houzz as well as to nurture community relationships.
As with many of our clients in the past, this client had been relying on a single lead source. They were not clear about the issues holding back their company, nor did they have a plan of action to gain market share. After the first three months of working with us, the company saw placements on the first page of Google for target keywords. The site moved from the bottom of page five to first-page results for many of their targeted geographic locations.