7 New Year’s Resolutions for Your Local business marketing
7 New Year’s Resolutions for Your Local business marketing As a business owner, staying competitive in the ever-changing marketing landscape is important. 2023 is the perfect time to re-evaluate your current marketing strategy and set new goals for your business. Here are seven New Year’s resolutions for your local business marketing that will help you […]
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Geographic Expansion for Law Firms: How to Accelerate Growth Through New Locations
Do you want more leads and clients but feel that there’s no one new left to service in your area? Wondering whether opening an office in a new location is the best way to grow your law firm? Let’s face it; there comes a time when expanding geographically is the only way to continue growing. […]
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How to Deal with Fake or Negative Reviews
Online reviews are the new word of mouth. For years, companies have relied on satisfied customers to spread their satisfaction to friends and family—that is, to potential new customers—by word of mouth. But in today’s mobile world, word of mouth has effectively replaced online reviews. Thanks to easy access to the Internet, consumers have changed […]
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Why Your Local Business Needs to Know Your Customers’ Journeys
Business growth revolves around cycles, the most obvious of which is whether a new customer becomes a repeat customer. Your job as a business owner is to continue the cycle and influence the path of consumers with your business. Influencing the customer journey can lead to people visiting your store, making a purchase and hopefully […]
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How to Use Location-based Marketing for Professional Services Firms
Are you struggling to attract more clients from your immediate area? Wondering how to use location-based marketing for your professional services firm? Isn’t it amazing? Most people who search for something nearby on their smartphones would visit the place within one day. What’s more, 28% of them will buy from the business. Data like this […]
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How to Rank in Multiple Cities: Expanding Your Company’s Geographic Reach with SEO City Pages
Are you doing business outside of your business’s primary physical location? Wondering whether you could rank beyond it, and appear in the local search results in multiple cities? You’re not alone. Many business owners tell me how, although they’re based in one place, they know they could serve potential customers from other nearby locations as […]
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Future-proofing Your SEO: 6 Strategies that Ensure Timeless SEO Optimization
Fact: Only a handful of marketing channels come close to SEO when it comes to the phenomenal results it delivers. But SEO is also one of the channels that require incredible investment. Achieving rankings and generating organic traffic takes time, effort, and resources, after all. So, it can be particularly devastating to discover that those […]
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Ai in Advertising: How Machine Learning Improves Advertising
FACT: We get so much help from artificial intelligence (Ai.) Various Ai-based platforms help us navigate personal and professional lives, often without us even knowing about it. Consider these examples: Google Maps uses Ai and machine learning to suggest the fastest route to wherever we’re going. Gmail’s artificial intelligence ensures that most of the spam […]
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Voice Search For Business: Is Your Local Business Voice-ready?
Did you know that more than one-third of the total US population uses voice search already? What’s more, seven out of ten consumers prefer to conduct searches by voice than typing their queries into a search engine. Customers use voice search to engage with businesses too. More and more of us use voice search to […]
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How to Build a Content Strategy: 7 Tips for Building Content Strategy from Scratch
Are you looking to increase brand awareness but struggle to decide which digital marketing channel to use? Wondering if there is a way to raise the exposure of your professional services business, position yourself as a thought leader, and generate leads at the same time? There is. You can achieve it all, and more, with […]
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