8 Most Important SEO Metrics for a Local Business
Do you sometimes question your SEO performance, even though everyone is convinced that your business is doing well in Google? Let’s face it; at first, measuring SEO success seems relatively easy. You just need to review some SEO metrics, and as long as all numbers keep going up, everything seems fine. Or is it? You […]
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Local PPC Ads: How to Use Geotargeting to Grow Professional Services
How would you feel if you could tell a person hunting for a new house about your building business? Or introduce your family law practice to people visiting the courthouse? That would be some business opportunity, wouldn’t it? Those people, most likely, would be in dire need of your professional services, after all. Not to […]
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What is Google Screened: How You Can Boost Customer Confidence and Get More Inquiries
Have you ever found yourself searching for service providers in Google, unable to decide whom to choose? Every company in the search results looked the same, after all. It seemed almost impossible to tell which service would be the most trustworthy of them all, right? Unfortunately, your potential customers face the same dilemma. Granted, local […]
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7 Things to Do in the Next Hour to Increase Leads on Your Website
A lot has changed since we began creating websites and building search engine optimization (SEO) in 2005. The tactics and techniques that attracted leads back then are very different than those we use today. Anyone with a website has to keep up with the times in order to maintain good rankings in search results. If […]
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Bilingual Law Firm Marketing
Bilingual attorneys are an asset to their law firms. As in many other industries, firms benefit not only from the stronger communication factor, but also the cultural competence and understanding of bilingual speakers, particularly those with native fluency. For example, as the American Bar Association points out, counsel who speak the non-English language of clients […]
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Four More SEO Myths To Let Go Of
Businesses are becoming increasingly competitive as the Internet makes it increasingly easy to find the best services, deals, and products. So, it’s safe to say that your marketing strategy is directly proportional to how well you stack up against the competition. Whether through search engine optimization (SEO), social media outreach, thought leadership, paid advertising, or […]
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Local Service Ads: New SERP Feature for (Some) Lawyers
Local Service ads allow potential customers or clients to directly connect with businesses that offer the services they are looking for. Google is now allowing certain law firms to use Local Service ads; it’s a can’t-miss opportunity to find new clients. What Is a Local Service Ad? When people search for services in their area, […]
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10 Tips to Take Full Advantage of Your Google My Business Listing
Your Google My Business listing tells people a lot about your business: what you do, where you’re located, what people think about your services or products, and much more. While it helps people physically find you, your listing on Google My Business can also impact your rankings in both Google Maps and Google searches. Businesses […]
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What’s A Good CPC For My Industry?
The most common questions we hear from advertisers is, “How many clicks can I get for my budget?” and the related question, “How many leads should I expect for my budget?” And these are good questions. With most products you buy, you expect to know the exact quantity you’re getting. But with advertising, these are […]
Explore moreExpand Your Referral Business by Building Complementary Business Relationships
Leverage Your Business Relationships to Attract More Customers (and Money!) Keeping up with the Joneses, never letting the other guy see you sweat—you know the clichés about keeping up with the competition. Every successful business owner understands the importance of staying aware and ahead of others who run the same race. Yes, you need to […]
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